In prehistoric times, toys existed to keep cave-kids busy and entertained. In prehistoric times, parents first experienced stubbing their toes on scattered toys. In order to keep toys stored and organized, toy boxes eventually made their way into caves and homes. Often big enough to hold a child's wordly possessions, toy boxes became a common piece of furniture found in most children's bedrooms.
Keyword | Search Volume |
toy box | 74000 |
toy storage | 40456 |
toy chest | 27100 |
toy organizer | 22095 |
wooden toy box | 18152 |
toybox | 18100 |
kids toy storage | 9900 |
kids storage | 9900 |
personalised toy box | 8100 |
toy storage bins | 6600 |
toy storage units | 5378 |
kids toy boxes | 4400 |
wooden toy chest | 4400 |
toy chests | 3600 |
kids storage bins | 3600 |
childrens storage | 3600 |
childrens toy storage | 2979 |
white toy box | 2979 |
girls toy box | 2900 |
large toy box | 2850 |
toy bins | 2400 |
boys toy box | 2359 |
toy bin | 2296 |
plastic toy box | 2296 |
kids toy chest | 2021 |
personalized toy box | 2021 |
toy storage boxes | 1964 |
storage for toys | 1900 |
treasure chest toy box | 1900 |
kids storage boxes | 1642 |
Monthly searches for above keywords: | 291888 |
Top 200 keyword monthly searches | 353186 |
According to "Search Engine Watch", the likely traffic to the Google top ranking site is about 33% of the total monthly searches for a specific keyword. This means that Google users will typically select the first Google search result 33% of the time. This is therefore where a large number of potential customers will start during their initial product shopping.
Top 10 web sites:
1 | http://www.toysrus.com/products/toy-boxes-and-chests.jsp |
2 | https://www.wayfair.com/Toy-Boxes-and-Chests-C415752.html |
3 | https://www.walmart.com/ip/KidKraft-Austin-Toy-Box-Espresso/12188073 |
4 | https://www.amazon.com/Toy-Chests/b?ie=UTF8&node=166827011 |
5 | https://www.kidkraft.com/furniture/storage/toy-boxes-and-benches.html |
6 | https://www.overstock.com/Home-Garden/Kids-Storage/Toy-Boxes-and-Organizers,/storage-type,/6409/subcat.html |
7 | http://www.landofnod.com/toy-boxes/kids-furniture/1 |
8 | https://www.pinterest.com/explore/toy-boxes/ |
9 | https://www.thetoyboxhanover.com/ |
10 | http://www.hayneedle.com/baby-and-kids/toy-storage_narrow-by-toy-boxes_list_170541_27997 |
Since this is the highest ranking web site for our seed keyword, looking at the products they offer will give you a good idea about what is currently offered commercially.
* click the image to visit the page:
Of the top 200 most popular Google keyword search phrases found for our seed keyword, we then performed a word analysis of these to determine the frequency and therefore the potential importance of the various words used in each keyword phrase. This is what we found:
Rank | Word | Entries | % Use | Rank | Word | Entries | % Use | |
1 | toy | 171 | 85.50% | 37 | extra | 2 | 1.00% | |
2 | box | 73 | 36.50% | 38 | units | 2 | 1.00% | |
3 | storage | 51 | 25.50% | 39 | trunk | 2 | 1.00% | |
4 | chest | 39 | 19.50% | 40 | black | 2 | 1.00% | |
5 | kids | 29 | 14.50% | 41 | cars | 2 | 1.00% | |
6 | boxes | 28 | 14.00% | 42 | bin | 2 | 1.00% | |
7 | wooden | 26 | 13.00% | 43 | personalised | 1 | 0.50% | |
8 | childrens | 12 | 6.00% | 44 | containers | 1 | 0.50% | |
9 | toys | 12 | 6.00% | 45 | bookshelf | 1 | 0.50% | |
10 | large | 11 | 5.50% | 46 | football | 1 | 0.50% | |
11 | boys | 11 | 5.50% | 47 | discount | 1 | 0.50% | |
12 | chests | 9 | 4.50% | 48 | treasure | 1 | 0.50% | |
13 | bins | 9 | 4.50% | 49 | toddlers | 1 | 0.50% | |
14 | organizer | 7 | 3.50% | 50 | nursery | 1 | 0.50% | |
15 | cheap | 7 | 3.50% | 51 | designs | 1 | 0.50% | |
16 | white | 6 | 3.00% | 52 | toddler | 1 | 0.50% | |
17 | baby | 6 | 3.00% | 53 | unique | 1 | 0.50% | |
18 | girls | 5 | 2.50% | 54 | trunks | 1 | 0.50% | |
19 | sale | 5 | 2.50% | 55 | wheels | 1 | 0.50% | |
20 | buy | 5 | 2.50% | 56 | online | 1 | 0.50% | |
21 | basket | 4 | 2.00% | 57 | toybox | 1 | 0.50% | |
22 | girl | 4 | 2.00% | 58 | shelf | 1 | 0.50% | |
23 | big | 4 | 2.00% | 59 | ideas | 1 | 0.50% | |
24 | personalized | 3 | 1.50% | 60 | store | 1 | 0.50% | |
25 | furniture | 3 | 1.50% | 61 | blue | 1 | 0.50% | |
26 | infinity | 3 | 1.50% | 62 | pink | 1 | 0.50% | |
27 | plastic | 3 | 1.50% | 63 | lids | 1 | 0.50% | |
28 | baskets | 3 | 1.50% | 64 | cool | 1 | 0.50% | |
29 | custom | 3 | 1.50% | 65 | huge | 1 | 0.50% | |
30 | small | 3 | 1.50% | 66 | seat | 1 | 0.50% | |
31 | children's | 2 | 1.00% | 67 | game | 1 | 0.50% | |
32 | organizers | 2 | 1.00% | 68 | unit | 1 | 0.50% | |
33 | children | 2 | 1.00% | 69 | pet | 1 | 0.50% | |
34 | shelves | 2 | 1.00% | 70 | boy | 1 | 0.50% | |
35 | outdoor | 2 | 1.00% | 71 | red | 1 | 0.50% | |
36 | sports | 2 | 1.00% | 72 | oak | 1 | 0.50% |
Well, based on the total number of monthly searches for "toy boxes", we see that there is significant interest in that product. The micro-niche opportunities abound for products with some of the features identified above.
Here are a couple of examples of how you can use this information to generate ideas for your next project:
Do not ignore features that might have a low number of entries from the table above. These could possibly be gold nuggets to make your products unique and desirable. We are also not suggesting that your product design includes all the features. Not everybody wants a Swiss army knife. It is best that you consider designing variations of the product and sit back to see what sells the best. Market testing can go a long way in identifying your particular and successful niche.
So, take your time and review the word analysis above and determine if you can include or focus on some of the ideas presented.
Now, let's take a look at some online craft venues to see what popular product searches are:
Here are the most common Etsy searches (not too useful - LOL):
Keyword |
toy box |
toy box bench |
toy box for boys |
toy box for girls |
And finally, for further inspiration, examine a word frequency analysis for our seed keyword in non-ranked search phrases on Amazon (USA):
Word | Entries | % Use | Word | Entries | % Use | |
toy | 207 | 100.00% | race | 2 | 0.97% | |
box | 204 | 98.55% | gray | 2 | 0.97% | |
infinity | 9 | 4.35% | paw | 2 | 0.97% | |
lid | 8 | 3.86% | red | 2 | 0.97% | |
disney | 6 | 2.90% | car | 2 | 0.97% | |
hinge | 6 | 2.90% | kid | 2 | 0.97% | |
boys | 5 | 2.42% | personalized | 1 | 0.48% | |
support | 4 | 1.93% | collapsible | 1 | 0.48% | |
girls | 4 | 1.93% | organizers | 1 | 0.48% | |
shelf | 4 | 1.93% | containers | 1 | 0.48% | |
close | 4 | 1.93% | leadership | 1 | 0.48% | |
kids | 4 | 1.93% | unfinished | 1 | 0.48% | |
soft | 4 | 1.93% | victorian | 1 | 0.48% | |
organizer | 3 | 1.45% | crocodile | 1 | 0.48% | |
expansion | 3 | 1.45% | oversized | 1 | 0.48% | |
storage | 3 | 1.45% | nantucket | 1 | 0.48% | |
wheels | 3 | 1.45% | warehouse | 1 | 0.48% | |
boxes | 3 | 1.45% | hardware | 1 | 0.48% | |
chest | 3 | 1.45% | treasure | 1 | 0.48% | |
wood | 3 | 1.45% | espresso | 1 | 0.48% | |
book | 3 | 1.45% | avengers | 1 | 0.48% | |
room | 3 | 1.45% | closures | 1 | 0.48% | |
3 | 3 | 1.45% | nautical | 1 | 0.48% | |
spiderman | 2 | 0.97% | bookcase | 1 | 0.48% | |
bookshelf | 2 | 0.97% | zootopia | 1 | 0.48% | |
takeover | 2 | 0.97% | dinosaur | 1 | 0.48% | |
speedway | 2 | 0.97% | elephant | 1 | 0.48% | |
princess | 2 | 0.97% | kidkraft | 1 | 0.48% | |
natural | 2 | 0.97% | kidcraft | 1 | 0.48% | |
killer | 2 | 0.97% | pokemon | 1 | 0.48% | |
hinges | 2 | 0.97% | plastic | 1 | 0.48% | |
decals | 2 | 0.97% | figures | 1 | 0.48% | |
patrol | 2 | 0.97% | unicorn | 1 | 0.48% | |
minnie | 2 | 0.97% | handles | 1 | 0.48% | |
mouse | 2 | 0.97% | musical | 1 | 0.48% | |
bench | 2 | 0.97% | outdoor | 1 | 0.48% | |
large | 2 | 0.97% | ottoman | 1 | 0.48% | |
black | 2 | 0.97% | cushion | 1 | 0.48% | |
pink | 2 | 0.97% | shelves | 1 | 0.48% | |
baby | 2 | 0.97% | trouble | 1 | 0.48% |
Interest in toy boxes is significant with a wide range of opportunities.
By using our Google analysis and the popular searches on Etsy and Amazon, you now have a much better idea of the possibilities to design, build and sell items that are sure to please many customers. Keep in mind that the construction of toy boxes requires special care with respect to avoiding the use of toxic wood species, paints and finishes, and to ensure the toy box is safe to use.
What you decide to do is entirely in your control.
Enjoy these opportunities!
In our article "Product Planning - Gathering Product Intelligence", find out how you can gain more competitive information about this niche and how you can potentially differentiate your craft from what is on the market today. Our accompanying article "Pricing - The Human Psyche", find out how you can position your product in the market and price it accordingly.